Google defines a snippet as “an outline of or an excerpt from the webpage “.It is a popular belief that the snippet consists of the webpage title and URL alongside description. The word “snippet” applies solely to the webpage description.
A snippet may vary every time for exactly the same brand or product. This will depend exclusively on the word you’re searching for. You’ll want noticed that some terms in the snippet are bold, these are again the keywords searched by you. They are highlighted by Google to improve user experience.
The Content of The Snippet Depends On Various Factors. They’re:
- Webpage Content: If your Meta description doesn’t contain any data, search engines get the snippet from your webpage. Relevant content like the search query is displayed in the snippet.
- Meta Description Tag: By default, the search engines pull this content from the Meta description tag. For large websites, such as an e-commerce website, writing Meta description manually is impractical. For such sites, the Meta description may be auto generated by like the keywords and product description.
- A Mixture of both Content and Meta Description: Sometimes, it has been observed that the snippet contains data from both the internet page content and Meta Description. Few words from a sentence are pulled up followed closely by dots to show continuity.
- Open Directory Description: Sometimes, the open directory description overrides the webpage content and Meta description.
google serp data sometimes includes the open directory description in the snippet. If you don’t want this to occur, you need to use NOODP in the Meta robots tag.
A research result contains more compared to the description. A visitor sees lots of data on the internet search engine results page.
The Other Aspects of a Search Result are:
- Cached / Similar Pages
- A expandable button (plus sign)
- More results option
- Description under link
- Bold keywords
- A research option
In its bid to enhance the customer experience, Google has included the “search website” option in its SERPS. Currently, this program can be obtained for websites like Wikipedia and yelp.
The rich snippets feature of Google SERPS is helpful for webmasters with structured content. As the info in the snippets increase, it becomes easier for the customer to determine the usefulness of that webpage.
Google currently supports the next information types in the rich snippets: reviews, people profiles, business listings, and events. These features may be observed for websites like yelp, i.e. review sites and social networking/people profile sites.
After creating your website, ensure that the Meta description is in place. The webpage content should always be highly relevant to the title. Observe your website’s snippet in the SERPS. Over a time period, you will learn to govern the snippets to some extent; in turn providing better data to the visitors.